This social campaign was created for my transmedia project Behind the Mask to strengthen the reach and impact of my story, highlighting different angles and aspects of my story.
I crafted this mock tweet to spark awareness, evoke emotion, and build curiosity around my story, Behind The Mask. It highlights the human side of healthcare workers, encouraging empathy while positioning the story from a compelling, unique angle. Serving as a narrative hook, this post strengthens my campaign by guiding audiences toward deeper engagement with the full story.
The purpose of this Facebook post is to engage a broad audience and spark meaningful conversation around the experiences of healthcare workers during the pandemic. By raising general awareness and posing a thoughtful question, the post encourages reflection while driving traffic to my website. The discussion it generates not only deepens audience connection but also boosts visibility through increased engagement.
I designed this Instagram post to visually and emotionally convey Jessica’s experience as an ICU nurse during the pandemic. The image captures attention, the on-screen text sparks curiosity, and her quote in the caption encourages meaningful engagement. By highlighting a perspective that differs from the typical narratives surrounding healthcare workers, this post invites users to learn more—and ultimately guides them to my website for the full story.